The promotion question is in part a filter to remove artists who are not serious about what they create. but Spotify knows people want to experience the magic of finding that rare gem as well - and that is lot by only providing space for artists that already have a following. it's driving the subscriber number that they care about most. Which makes sense for the business model - there are over 150 million subscribers versus only 8 million artists. they're basically saying, "So, what are you doing to do for us?" The point being, the music is important - no doubt about it - but the promotion is equally if not more important. That's why they ask about your promotional intentions in the first place. and that artist with the 7 is going to bring more customers than the artist with a 9 because the latter just isn't doing enough on the promotional front - the better song doesn't always win out. Spotify is a business above all else and they want to draw more folks to Spotify. the editorial playlists will generally go with the 7. However, given the choice between a song that rates a 7 (on the quality scale) - just to pick an arbitrary rating - but is from an artist that is very active in promotion, has a following and is really working it, and a song that rates a 9 that is from an largely unknown artist. The labels are good at paying attention to those things that "matter" that you note above. I agree that most of the music that will appeal to the masses comes through the big labels which is why they dominate the editorial playlists. Make sure your music is worth listening to by more then your mom and your entourage, because they are not going to get you on a playlist even if they love you enough to let you sleep in the basement.įirst people should understand that labels do not control Spotify, the reason you see more label tracks is the quality of the song when it leaves the studio. how can that be at a level to compete with artists who have teams of people crafting tracks for months. but we see artists releasing a song every month or even 2-3 a week. The point being, labels have a lot more resources then most Indie artists, so indie artists should be spending a lot more time making sure their music is AWESOME. The week before that, 1 artist out of 22 at that parent label made editorial playlists and not the New Music Friday one - what's with that? 16 other artists from that parent label had releases that didn't make a single editorial playlist. A number of tracks from that one album made the New Music Friday editorial playlist. a few weeks ago, one of the labels I work with released an album that took the industry by storm. I think people don't understand the amount of label artists that don't get accepted to editorial playlists. These are things Spotify knows converts listeners of playlists to followers of playlists. Song structure matters, production quality matters, brand image matters. The goal is to get people to talk about or share music they heard on Spotify - your music has to be so good that people will risk their relationships to get others to listen to it. Spotify doesn't get kick backs from labels, but they do know some labels have better track records than others in getting listeners attention. one of those artists is only 12 yrs old so it's not a years in the industry thing. I have listened and hunted through a number of Reddit posters here and on other channels and have only come across 2 artists who have actually made me interested in there music. There's also something deeply ironic in people hyping the power of Spotify for discovery given that their main discovery tool, the editorial playlists, are mostly reserved for people who are already able to invest in outside marketing and therefore need it the least.įirst people should understand that labels do not control Spotify, the reason you see more label tracks is the quality of the song when it leaves the studio. There's something deeply distasteful in a $46bn corporation asking me, one of their suppliers, what I'm doing to drive people to their company. Last time around, I had Spotify for Artists and the pitch is asking what I'm doing to promote the song - but really, getting on the playlist would probably have been the biggest promotion I could ever have expected. Someone decided the music was good enough and relevant and put it on the list. My first two albums got tracks added to an editorial playlist by Spotify without me doing anything. This is why I won't be bothering to pitch anything in future. From what I’ve seen, they care mostly about how you’re doing to drive people to Spotify.
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